Top 5 Social Apps Performance on Android in Mexico: Q4 2024

In the fourth quarter of 2024, the performance of the top social apps on the Android platform in Mexico showcased varied trends in revenue, downloads, and active users, according to Sensor Tower.

TikTok - Videos, Shop & LIVE experienced a notable increase in weekly revenue, peaking at approximately $362.7K by the end of December. Downloads showed a mid-quarter dip, bottoming out at 216.8K in early November, but later recovered to 312K by the end of December. Active users remained stable, fluctuating slightly around 33M to 34M throughout the quarter.

Grindr - Gay Dating & Chat saw a modest increase in revenue, reaching around $33.5K in mid-December. Downloads peaked at 11.2K in the week before Christmas. Active users demonstrated a gradual increase, ending the quarter at approximately 307K.

Instagram maintained a relatively steady revenue stream, averaging around $28K weekly. Downloads showed a slight decline, moving from 251K at the beginning of October to about 207K by the end of December. Active users remained consistently high, hovering around 39M.

Facebook showed stability in revenue, averaging close to $26K weekly. Download numbers fluctuated, peaking at 218.7K in early December. The app's active users consistently remained above 53M, with a slight increase towards the end of the quarter.

BuzzCast - Live Video Chat App experienced a varied performance. Revenue saw a significant drop by the end of the quarter, while downloads followed a similar trend, peaking at 10K in late November before declining sharply. Active users decreased from 66K in early October to 51K by the end of December.

These trends provide a snapshot of the dynamic social app landscape in Mexico. For more detailed insights, visit Sensor Tower.